What is the Evoque competing against?

There are now various threads comparing the Evoque with other cars from a value perspective and trying to establish what class it's in, but ignoring the value and class aspects, what cars is the Evoque actually competing against?

So...3 questions?

1. What car are you moving from and what are your previous three cars?
2. What other cars made it onto the shortlist when buying the Evoque?
3. Why did you choose the Evoque?

My answers are:

1. 2008 Audi A5 Sport 2.7TD...FFRR, 911, and CLK
2. M3, E-Class Convertible, 7-Series, and Porsche Cayenne
3. Best all-rounder...goes off road, offers high level of luxury, decent performance in terms of speed and economy, British brand, and most importantly, only short wheelbase car I've ever driven with big car ride quality

FFRR
FFRR
Disco

Evoque

Looks & "Newness".

1. Freelander (interim car whilst waiting!), BMW 325M Sport coupe, BMW 320 M Sport saloon

2. Q5 and A5 Coupe Quattro

3. Fantastic looks, 4 x 4 capability, small(ish) size, managable running cost, nothing else looks as special. A5 is beautiful but very common

1. Audi TTS, Mini Cooper S, Merc SLK, Mazda MX5

2. Q3 until they published photographs of the production model - very bland!

3. Purely on looks - no other car of this type offered a 2 door Coupe.

1. CLK (Before that was my very first car, a Clio, so not particularly relevant!)

2. A5 quattro, Infiniti EX (or E Class coupe / Infiniti G - depending on how I was feeling about RWD and the snow at the time)

3. Feelgood factor, looks great, good allrounder

1- vw r36 wagon, Subaru liberty gt sti wagon, renaultsport Clio 172

2 - nothing else....

3 - wanted something that would be a comfortable family truckster, but still entertaining enough to drive....sick of having to hire a car to go to the snow

1. Mk V Golf GTI, 1987 911 Carrera 3.2, Westfield 2.0 (last 2 while having a Megane as main run around). I also use a 5 series for work so this is for SWMBO (or so she thinks)

2. Really wanted a Q3 but too bland and when reasonably specced got too close to RRE

3. Needs to be snowproof, stylish, reasonably exclusive but not too flash, kerbproof, practical, fun.

1. Fiat Bravo t-jet, Pug 306 XSi, 1984 Mk2 Golf Cl (My entire car history)

2. Q5, C220 estate, Jag XF 2.2 SE, 520d

3. Offers a nice compromise on size, practicality, luxury, looks and cost (when compared to the above)

The Prestige is competing against the Dynamic!

1. BMW X5 (E70), BMW X5 (E53), BMW Alpina B3 3.3
2. BMW X6 LCI (Spring 2012), BMW 535xd
3. Looks, looks and looks! Comfort/sport combo, 4*4, brand status