Post Reply 
 
Thread Rating:
  • 0 Votes - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
What"image" does Evoque project?
Les Pes
 

Posts: 3
Joined: Sep 2011
Location: Lost
Post: #21
RE: What"image" does Evoque project?

"Unless I've missed something I honestly couldn't point to anything inside my car and say "Victoria Beckham designed that" I was one of those that berated LR for involving her, but in the markets LR wanted to sell Evoque in she is the Queen Bee and has huge influence on the spending of many young women, not just WAGs. I don't think we get her range of clothing in the UK, but she is one of the big names in female fashion Stateside, so if she is involved plenty will buy just because of the connection. I read in either Autocar or Car magazine that there may be a limited edition Evoque coming out next year that VB has had a lot of input into. "

Looking like a ladies car then, not as butch as its big brothers a little more feminne
11-09-2011 12:55am
Find all posts by this user Quote this message in a reply
Jonathon555
 

Posts: 498
Joined: Jul 2011
Location: England
Post: #22
RE: What"image" does Evoque project?

After the above comments , I may order something else

I never considered it to be a ladies car, but if LR marketing want it's just become a WAG chariot then I don't want one

I think it Was a big mistake having anything to do with her, it's a bit like the good associating Lexus got from Alan Partridge not good

SD4 Arrived, Fuji , 20" style wheels, Privacy glass, Front fogs, Auto wiper and Auto Lights, Black leather

MY Nuburburing & Track Videos http://www.youtube.com/user/jonathon555?...sults_main
11-09-2011 08:34am
Find all posts by this user Quote this message in a reply
Acwats
 

Posts: 261
Joined: Jun 2011
Location: Telford
Post: #23
RE: What"image" does Evoque project?

Can't see how VBs involvement or not could in anyway affect my car choice. It's a car not a pair of shoes

MY16 HSE Dynamic Scotia Grey with Lunar/Ice Interior. 508's, Pano Roof, Privacy, Auto Tailgate, Heated s/wheel, spare
11-09-2011 09:46am
Find all posts by this user Quote this message in a reply
griff
 

Posts: 959
Joined: Mar 2011
Location: West Sussex
Post: #24
RE: What"image" does Evoque project?

I don't think that VB has actually done anything on the launch cars. I think she is colaborating on a special edition model?
Might be wrong - usually am!

Arrived: SD4 Prestige Auto Coupe with Lux pack. Ipanema Sand with Black Panoramic Roof
Ambience Interior with Macassa wood.

Now a Jag XFR Kyanite Blue - wow what power.
At home and superb.
11-09-2011 10:04am
Find all posts by this user Quote this message in a reply
Les Pes
 

Posts: 3
Joined: Sep 2011
Location: Lost
Post: #25
RE: What"image" does Evoque project?

Landrover by involving VB gives a big clue as to where it sees it target market.

I suppose it makes sense, as all its other products are not really that suited or appealing to the average Lady driver.

2 busy showrooms I visited yesterday had quite a high number of females looking round, both with and without husbands.If Hubby is in the market for a Landrover they now something to tempt his wife as well which is more to their liking and needs.


Time will tell if Hairdressers are into them as wellLaughing
11-09-2011 12:05pm
Find all posts by this user Quote this message in a reply
PJ
 

Posts: 70
Joined: Jul 2011
Location: Aberdeenshire
Post: #26
RE: What"image" does Evoque project?

I was at the Edinburgh launch at Harvey Nicks on Friday was plenty of the VB crowd there who seemed far more interested in the fashion show than the cars! However, the white dynamic coupe did seem to attract their attention I expect to see a lot of the VB crowd in these. By the way it looked very cool with shadow chromes and a black contrast roof.
11-09-2011 12:49pm
Find all posts by this user Quote this message in a reply
gead
 

Posts: 153
Joined: Aug 2011
Location: Melbourne, Australia
Post: #27
RE: What"image" does Evoque project?

One of my initial concerns about going with the evoque was the image...specifically the VB/soft roader thing....what finally swayed me in the end was the road tests and the videos showing what and accomplished drive the evoque is. Can't wait to try it!

White 5 dr SD4 Dynamic.
11-09-2011 12:53pm
Find all posts by this user Quote this message in a reply
J77
 

Posts: 1,272
Joined: Jul 2011
Location: Fife
Post: #28
RE: What"image" does Evoque project?

To be honest I couldn't care less whether people think it's a " ladies car " there is just as much women drive FFRR or RRSs or defenders for that matter. I chose the evoque because I wanted a smaller car as I spend most of the time in it myself and don't need the off road prowess of a defender. If this is the sort of thing that land rover and Victoria beckham can produce then long may it continue.

18MY Range Rover Velar R-Dynamic SE D240
11-09-2011 01:19pm
Find all posts by this user Quote this message in a reply
Zermatt Vulgaris
 

Posts: 61
Joined: Sep 2011
Location: Aberdeenshire
Post: #29
RE: What"image" does Evoque project?

I thought the range of cars parked outside T&C Aberdeen today was interesting... all looking at Evoques :

1. Golf GTI
2. Jag X Type
3. Nissan Navarra
4. BMW X5
5. 2 X RRS

and no real demographic

Visiting from rrsport.co.uk
2011MY Zermatt Silver Range Rover Sport HSE 3.0 TDV6
11-09-2011 02:28pm
Find all posts by this user Quote this message in a reply
XFullFatTim
Bat wielding forum enforcer

Posts: 9,295
Joined: Oct 2010
Location: Somewhere between here and there.
Post: #30
RE: What"image" does Evoque project?

(11-09-2011 01:19pm)J77 Wrote:  To be honest I couldn't care less whether people think it's a " ladies car " there is just as much women drive FFRR or RRSs or defenders for that matter. I chose the evoque because I wanted a smaller car as I spend most of the time in it myself and don't need the off road prowess of a defender. If this is the sort of thing that land rover and Victoria beckham can produce then long may it continue.

Thumbs UpThumbs Up Well said Sir (or madam!)

A Pangea Green New Defender 110 First Edition is now sitting on my drive alongside British Racing Green Electric Mini Cooper SE Level 3. After 21 years in my hands my TDI300 90 was handed on to the next custodian on 15 July 2022.
11-09-2011 11:01pm
Find all posts by this user Quote this message in a reply
Post Reply 


Forum Jump:


User(s) browsing this thread: 3 Guest(s)
babyRR is an independent web site and not affiliated with Land Rover