I am 46 years & have had & still have (as in signature) MG & Rover cars, still would have if so many factors hadn't screwed the last remaining British mass car brand though had a FL1 back in 2001 (also designed by Gerry Mc Govern!) Then got the Freelander 2HSE in November 2009, this was a very expensive purchace for me & I could only manage a £500 deposit hence high monthly repayments now
So I am not the usual so called Premium brand buyer.
Only reason we can go for an Evoque is that my wife's Uncle passed away in June & there will (should be) a large inherritance for which she has kindly offered to put down around half the cost of an Evoque. The only thing that will screw us up is if the estate is not all settled by my due delivery date
If it wasn't for this money I would have no hope of even thinking about an Evoque though perhaps we would may have been able to stretch to a low spec Pure.
I don't mind admitting that I live beyond my means with cars but I like them & we are all a long time dead so sod it!!
I was one of the very first private owners anywhere to have one of the "Mustang" powered MG ZT260SE-V8 models which was also beyond my means at that time (January 2004) but was just such an awsome piece of kit that I had to have one & maybe will get another one day!