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Range Rover Reviews Improvement Request List
olde
 

Posts: 160
Joined: Dec 2011
Location: Toronto
Post: #1
Range Rover Reviews Improvement Request List

I spoke with several Range Rover executives about The List. All of them had read multiple versions of it.

Here is the FINAL version that was sent to:

To: Dr. Ralf Speth, CEO JLR
Mr. Ian Stuart Callum, Design Director JLR
Mr. Phil Hodgkinson, Dir. Product Development JLR
CC: Mr. Andy Goss, President JLR N. America
Mr. David Pryor, Brand VP, JLR N. America
Mr. Richard N. Beattie, EVP M&S JLR N. America
Mr. Campbell MacArthur, VP Service JLR N. America


.doc  EvoqueRequestListV8.doc (Size: 413.5 KB / Downloads: 72)

Not all of the feedback was positive. Attempts were made to rationalize the quantity of design oversights as being a list of user opinions. We should perhaps have weeded out the more ridiculous improvement suggestions, but Range Rover would have remained defensive in any case.

Top management has ordered staff to avoid online discussion about The List, as this increases The List's legitimacy and potentially exposes Range Rover to competitors. One improvement suggestion mentions sudden deceleration after accidentally changing suspension mode. If Range Rover publicly acknowledges awareness of this danger, and their decision to remain silent about it, they could face class actions suites that force a global product recall to re-configure the suspension mode buttons.

Basically, The List is a double edged sword. It may be extremely useful to Range Rover, but they can not (publicly) say thank you and it could end up hurting them more than it helps. Meanwhile, don't hold your breath for any software updates, ever. (Instead you can dashboard mount a smartphone, and plug in a GPS-signal repeater to bypass the signal-blocking windscreen).

Whistle Our Petition to Improve the Evoque sent to Range Rover CEO, get your copy ---> HERE <---
27-09-2012 09:13pm
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Rootsboy
 

Posts: 239
Joined: Apr 2011
Location: spain
Post: #2
RE: Range Rover Reviews Improvement Request List

(27-09-2012 09:13pm)olde Wrote:  (Instead you can dashboard mount a smartphone, and plug in a GPS-signal repeater to bypass the signal-blocking windscreen).

works for me!

SD4 Prestige 5 Door Manual. Fuji White. 20" Style 6 Wheels. Vibe-Ebony Interior and Header. Panoramic Roof. AD. Privacy and Solar Attenuating Glass. Surround Camera, Heated Seats. Pollution Sensor. Rear Vents. 825W Sound and a Spare Wheel
27-09-2012 10:00pm
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PhilSkill
 

Posts: 3,880
Joined: Jun 2011
Location: Warwickshire
Post: #3
RE: Range Rover Reviews Improvement Request List

Thanks for the feedback Olde, If nothing else it might help direct LR towards what our wishes are in the future, just a shame on a new model we can't get some improvements that would go across the line for all Evoque owners.

I would buy another, but likely I won't be, i'll be keeping this one (unles someone offers me cost price for an immaculate vehicle), so those tiny annoyances in my Evoque will likely stay with me a long time... They could so easily be removed with a software update.

MY12 Fuji Dynamic SD4 Manual, Pano Roof, Electric Tailgate with own Close module
[Image: 124529.png][Image: 1004887.png]
28-09-2012 08:58am
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XFullFatTim
Bat wielding forum enforcer

Posts: 9,295
Joined: Oct 2010
Location: Somewhere between here and there.
Post: #4
RE: Range Rover Reviews Improvement Request List

Maybe instead of JLR worrying about the cost of providing free updates they should consider offering a package of car's life-time updates for a modest fee for the more complex issues. I know very few car makers offer this sort of thing (IIRC only the really high end cars offer, for a big fee, upgrading to the latest version) LR might be on to something by offering something few makers offer. Things like making the tailgate remote closing as well as opening should be capable of a retro-fit - the tailgate is already motorised for the last part of the closing cycle as it is!

A Pangea Green New Defender 110 First Edition is now sitting on my drive alongside British Racing Green Electric Mini Cooper SE Level 3. After 21 years in my hands my TDI300 90 was handed on to the next custodian on 15 July 2022.
28-09-2012 09:07am
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WB
WB

Posts: 1,769
Joined: May 2011
Location: London
Post: #5
RE: Range Rover Reviews Improvement Request List

Trouble is the car makers don't seem to have yet realised that ALL software needs updating both to improve features AND to resolve bugs which are in ALL software! (Hope you're reading this LR). Just look at the number of updates we get on our computers, smartphones etc. The cars are no different its the manufacturers that need to change their attitude.

When internet connectivity is ubiquitous in all cars (only a matter of time ofcourse) the updates will be downloaded seamlessly but until we have that type of technology the car manufacturers and dealer service departments are stuck in the dark ages.

Think about the number of car makers that were still selling cars with tape decks when the CD had long become the standard...
28-09-2012 09:20am
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XFullFatTim
Bat wielding forum enforcer

Posts: 9,295
Joined: Oct 2010
Location: Somewhere between here and there.
Post: #6
RE: Range Rover Reviews Improvement Request List

My tracker in the car has had one remote update applied to it already. I would never have known as they are done while the car is rolling, but the car hadn't moved off my drive for 2 months and the suppliers wanted to know when I intended to move it, then they would apply the software update. Next time the car was taken for a drive the driver was asked to phone the control centre and the update was carried out smoothly and seemlessly without any input from him apart from driving the car!

A Pangea Green New Defender 110 First Edition is now sitting on my drive alongside British Racing Green Electric Mini Cooper SE Level 3. After 21 years in my hands my TDI300 90 was handed on to the next custodian on 15 July 2022.
(This post was last modified: 28-09-2012 09:40am by XFullFatTim.)
28-09-2012 09:39am
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olde
 

Posts: 160
Joined: Dec 2011
Location: Toronto
Post: #7
RE: Range Rover Reviews Improvement Request List

OK...

Here is an Update on The List of Suggested Improvements


JLR's response to our list of suggested improvements was so disgusting that I stopped being a Range Rover fan. Since then, this is the first time I have been back in the BabyRR discussion forum.

One of Executives at JLR felt so badly about how we were treated, that he give me clues as to what happened internally.

He did not feel comfortable being specific, so here are my conclusions, based on admittedly questionable evidence:

1. Shit really hit the fan at JLR (exec, design and PR teams were especially upset with us)
2. Exec team was furious because our Suggestions Letter was addressed to them by name
3. Some suggestions hit on taboo topics, (e.g. immediate loss of control if suspension mode pressed at high-speed)
4. JLR avoids public dialogue about safety-related oversights (accident victims could litigate a global product recall)
5. Fixing design oversights, globally, is too expensive to even be considered
6. Most of our suggestions were written off as being matters of wild opinion, thus not improvements
7. JLR's PR policy is to ignore online fans (they write irresponsibly and can make JLR appear overly-defensive)
8. JLR believes it is self-defeating to engage user-groups on issues of build quality (because complaint volumes always increase with age of vehicles and with market penetration)

Attached is the Suggestions Letter (aka The List) as sent to the following JLR executives:
  • Dr. Ralf Speth, CEO JLR
  • Mr. Ian Stuart Callum, Design Director JLR
  • Mr. Phil Hodgkinson, Dir. Product Development JLR
  • Mr. Andy Goss, President JLR N. America
  • Mr. David Pryor, Brand VP, JLR N. America
  • Mr. Richard N. Beattie, EVP M&S JLR N. America
  • Mr. Campbell MacArthur, VP Service JLR N. America
  • Mr. Andrew Polsinelli, GM Land Rover N. America
  • Mr. Stuart Schorr, VP Communications JLR


Attached File(s)
.doc  EvoqueRequestListV8.doc (Size: 413.5 KB / Downloads: 21)

Whistle Our Petition to Improve the Evoque sent to Range Rover CEO, get your copy ---> HERE <---
07-03-2013 03:11am
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